Single-use plastic bottles have been eliminated aboard all Norwegian Cruise Line ships, the company has announced.
Norwegian is the first major cruise line to do so, with all ships sailing with an environmentally friendly replacement from January 1st, 2020.
“As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet,” said Harry Sommer, President & CEO, Norwegian Cruise Line. “It’s just one of the ways we are working to preserve our oceans and the destinations we visit.”
“While this is just the beginning of what we and others can do, we are incredibly committed to our Sail & Sustain program and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth,” he added.
The move means that Norwegian Cruise Line will no longer be using six million single-use plastic bottles a year. Instead, through a partnership with JUST GOODS, it will provide passengers with 100% spring water in a plant-based carton made from 82% renewable materials.
JUST GOODS was founded by American rapper, songwriter, actor and activist Jaden Smith and family.
Norwegian Cruise Line has indicated that the next goal in its Sail & Sustain program is to eliminate all single-use shampoo and conditioner bottles later in 2020.
While Norwegian Cruise Line is the first of the mainstream cruise lines to get rid of single-use plastic bottles, it’s a move that has been announced as a plan by several lines, and actually implemented by several premium and luxury brands.
Crystal Cruises eliminated plastic straws last year, while Oceania Cruises announced in February that it was switching to environmentally-friendly alternatives to plastic bottles, that move was mirrored by sister line Regent Seven Seas Cruises later in the same month.
MSC Cruises was the first major cruise line to announce a plan to eliminate single-use plastics, but there’s been no update to those plans since it was announced in 2018. During a recent tour of MSC Bellissima in Dubai, MSC officials declined to provide an update when asked.
P&O Cruises and Cunard Line, meanwhile, have both announced that single-use plastics are being phased out of the fleet over the coming years.