“Innovation is at the heart of everything we do at MSC Cruises, and technology does not stand still,” said MSC Cruises CEO, Gianni Onorato. “Since launching our industry-leading digital innovation program MSC for Me in 2017, we continued to research and implement the latest technologies that are specifically designed to enhance our guest experience.”
MSC Cruises first introduced ZOE, the world’s first virtual personal cruise assistant, onboard MSC Bellissima in March.
Bellissima will cruise roundtrip from Dubai this coming cruise season between November, 2019 and March, 2020, the largest cruise ship ever to do so.
By including the technology aboard the upcoming Grandiosa, MSC is “ensuring that [passengers] can make the most of the rich array of services, activities and facilities that we offer on board our ships,” said Onorato.
A handful of new options will also be included for passengers in the new technology platform aboard MSC Grandiosa though, such as the ability to pre-book experiences, pre-register credit cards and locate family and friends around the ship.
The latter is a new paid-for service that means friends and family traveling together will never get lost, MSC said.
Passengers can purchase a special MSC for Me wristband with bluetooth, low energy technology, and find their cruise companions at any time on the ship map shown on their MSC for Me app.
This new feature is being introduced in addition to the Kids Locator service launched in 2017.
The cruise line has also introduced MSC for Me Chat, through which guests can message each other directly through the MSC for Me app, without the need for an internet package.
A new “what to eat” feature for destinations will also give guests insight into the local ingredients or dishes to try in port.
All of these are in addition to standard features such as an interactive ship navigation map, mobile check-in and more.